Meet the Team at CBF Creative Brand Formation
Innovating Brands, Driving Growth – Meet the Minds Behind CBF
Rafał Pośpiech
is an expert in marketing strategies for IT and organizational projects. With a strong background in digital marketing, he specializes in driving impactfull campaigns that align business objectives with innovative technological solutions. His approach focuses on enhancing brand visibility, optimizing user experience, and delivering measurable results. Whether working on IT initiatives or streamlining organizational processes, Rafał combines his marketing expertise with a deep understanding of project dynamics to create tailored solutions that foster growth and success.
Bringing over 30 years of experience in the marketing field, with a distinguished track record in organizing some of the world’s largest and most prestigious sports events (co-organization of the European Games in 2023 and the Olympic Games in Paris 2024) His extensive expertise covers the full spectrum of marketing activities, from brand strategy and public relations to digital marketing and sponsorship management. Over the years, he has worked on high-profile international sporting events, ensuring seamless execution and global reach.
Rafał’s ability to blend strategic marketing with large-scale event management has made him a trusted partner for businesses and organizations looking to elevate their presence on the world stage
Jakub Stęclik
with over a decade of experience in sales management, production, and brand development, I specialize in business consulting for companies from Poland, England, Germany, and the USA. My skills include overseeing sales and production processes as well as strategic planning for international operations, enabling my clients to effectively grow in foreign markets.
Throughout my career, I have collaborated with brands such as Nowa Szkoła (PL), Pineapple Contracts (UK), Workagile (UK), Sport Caravan (DE), TJ Maxx (USA), Nobonobo (PL), Wise Habit (PL), Get Icone (PL), Theska (DE), Westwing (EU), 9design (PL), Landi (CH), Costa Coffee (UK), Le PUKKA (PL), DUKA (SWE), BESO LUX (PL), HUMAN OFFICE (PL), MAXFLIZ (PL), and Audio Anatomy (PL), assisting them in sourcing subcontractors, conducting negotiations, and organizing sales on both local and global markets.
My experience also includes the development and management of brands such as OUTAUDIO, NORDIFRA, Neo Spiro, and Nuoovo, which I successfully promoted on the international stage.
Deep understanding of production processes and the ability to enhance them, I can adapt offers to the changing needs of clients and market demands. My mission is to support companies in their growth through effective market research, analysis of client needs, and the creation of strategies that deliver real business results.
Jakub Pośpiech
young and dynamic marketer, currently completing his studies in Design and Project Management at the Faculty of Management at the Częstochowa University of Technology. With several years of experience in organizing and leading various events, he has developed strong skills in strategic thinking, project management, and building business relationships.
At Creative Brand Formation (CBF), he focuses on developing innovative projects and creating unique solutions in design and brand building. His mission is to optimize company operations, implement modern technologies, and support businesses in achieving growth in a competitive market. By combining creativity with advanced marketing tools, he helps businesses reach their full potential.
His passion lies in merging creativity with data analysis to design marketing strategies that help brands stand out. With a fresh perspective and a deep understanding of the needs of modern companies, he leverages the latest trends in digital marketing, social media, and rebranding to drive effective customer acquisition and build long-term relationships. This blend of innovation and energy allows him to help clients differentiate themselves and succeed in an ever-changing marketplace.